Author Archives: robertjneal

Why focus marketing dollars on platform integration?

Posted on 13 March 2011 by robertjneal

For decades psychologists and self help writers have focused on motivating people to do things like save money or lose weight, but it turns out most often it’s the case that you cannot change someone’s motivation. Instead of focusing on … Continue reading →

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Using Actions in OmniGraffle

Posted on 24 February 2011 by robertjneal

This video demonstrates how to use OmniGraffle to demonstrate the use of persuasive psychology in wireframes. It also touches on how to make your user experience presentation more like a prototype. This is my first video and I’d love to … Continue reading →

Posted in omnigraffle, wireframes | Leave a comment

Contextual Personality Types for UX/IA

Posted on 24 January 2011 by robertjneal

Personality types have been a crucial gauge for the projects I’ve been involved in. They allow us to easily identify missing components in a process and “test” outside of our narrower personas. Personality types, though, have many labels which mostly … Continue reading →

Posted in personality types, video games | Leave a comment

“How Marvelous!”: Toward a Theory of Aesthetic Value

Posted on 31 August 2009 by robertjneal

Aesthetic value is often referred to in the evaluation of arts, but it’s not often clear what exactly aesthetic value is. In addition, it seems like the evaluation of art changes from culture to culture, time to time, and even … Continue reading →

Posted in Aesthetics, Philosophy, Precis | Leave a comment