Category Archives: persuasive psychology

UX Design and the Mind (UX Design + Persuasion)

Posted on 8 June 2011 by robertjneal

This is an old presentation I gave at Phoenix Design Week 2009. It’s been getting a lot of attention lately, so I thought I’d share it here. Unfortunately the presentation wasn’t recorded, but I plan on doing a screen cast … Continue reading →

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Persuasion Patterns on Facebook

Posted on 31 May 2011 by robertjneal

I ran across a facebook page recently that leverages a lot of persuasion (or influence) patterns. The page is Being Conservative. This page uses a surprisingly large number of persuasion patterns to influence users to take action. First, it often … Continue reading →

Posted in facebook, persuasive psychology | 4 Comments

Why focus marketing dollars on platform integration?

Posted on 13 March 2011 by robertjneal

For decades psychologists and self help writers have focused on motivating people to do things like save money or lose weight, but it turns out most often it’s the case that you cannot change someone’s motivation. Instead of focusing on … Continue reading →

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