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Author Archives: robertjneal
Emotion and Reason in Consumer Behavior: Chapter 3: Attitude Formation
In Chapter 3, Attitude Formation, Chaudhuri sets out to answer the following questions (p 39): What is the role of emotion and reason in developing and forming attitudes about products, brands, and advertisements? What are the implications for positioning brands … Continue reading
Posted in Book, Cognitive Science, Marketing, Precis, Psychology
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Emotion and Reason in Consumer Behavior: Chapter 2: Emotion and Reason
Affect has clear implications in marketing and it’s important to understand its role in human cognition. Chaudhuri seems to endorse Zajonc’s view which Chaudhuri characterizes as the view that affect precedes ratiocination. He then lists the following characteristics of affects: … Continue reading
Posted in Book, Cognitive Science, Marketing, Precis, Psychology
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Emotion and Reason in Consumer Behavior: Chapter 1: Introduction
Chaudhuri starts his introduction with some uncontroversial points. Namely that advertising can evoke both emotional and rational responses. Furthermore, the responses of the individual are the result of other factors such as environment, genes, and individual characteristics such as attitudes, … Continue reading
Posted in Book, Cognitive Science, Marketing, Precis, Psychology
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Value Metrics over Behavior Metrics: An Example from HP TouchPad
Earlier this year I wrote a post, How to Hire a User Experience Designer, that emphasized the importance of value metrics over behavior metrics. That is, that a novice UX designer focuses on simply changing behaviors, such as conversion rates, … Continue reading
Posted in bad ux
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More User Research
We’re conducting another survey and need your help. This time we’d like to know about any experiences you’ve had considering or getting a tattoo. Please fill out the survey here, http://bit.ly/kcAypF, so we can improve future tattoo canvases’ experiences. Remember, … Continue reading
Posted in user research
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User-Centered Marketing + Google Analytics + Website Optimizer
It’s important to measure the results of any marketing campaign. Goals should be defined and the appropriate data should be captured to measure against those goals for both small changes and large. Likewise, when doing a study or experiment, the … Continue reading
UX Design and the Mind (UX Design + Persuasion)
This is an old presentation I gave at Phoenix Design Week 2009. It’s been getting a lot of attention lately, so I thought I’d share it here. Unfortunately the presentation wasn’t recorded, but I plan on doing a screen cast … Continue reading
User Research
We’re working on a new project related to coffee shops and we need your help. We have a short survey that we’re using to gather some user data. Please take a short minute to fill out the survey here: http://bit.ly/jRthlZ. … Continue reading
Posted in user research
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Persuasion Patterns on Facebook
I ran across a facebook page recently that leverages a lot of persuasion (or influence) patterns. The page is Being Conservative. This page uses a surprisingly large number of persuasion patterns to influence users to take action. First, it often … Continue reading
Posted in facebook, persuasive psychology
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How to hire a user experience designer
So many people are billing themselves as user experience designers nowadays. It’s reminiscent of the late nineties, and unfortunately even today, where everyone was a web designer or web developer. So how do you know if you’re hiring a suitable … Continue reading
Posted in management
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