Robert J. Neal


Principal Software Engineer on Experimentation and Analytics Platform at Udemy
Graduate Student in Epistemology, Ethics & Mind at University of Edinburgh

My focus recently is on experimentation methodology and data science engineering. I am still working on some research in applied behavioral economics. And I am available for speaking engagments on all three topics. The best way to reach me is on twitter.


BA Philosophy Arizona State University
Certificate, Ethics Arizona State University

Research Interests

Experimentation Methodology
Applied Cognitive Science (including Behavioral Economics and especially for Experience Design)
Experimental Philosophy
Philosophy of Cognitive Science

Works in Progress

Attribute Substitution and UI Design


Redesigning Uber's Surge Pricing: A Behavioural Economics Approach to Service Design (Touchpoint Vol. 7 No. 3) (2016)

Guest Blog Posts


A primer on Frequentist Stopping Rules on Credit Karma's Engineering Blog


Grading the Choice Architecture of Presidential Candidates' Donor Pages (Pt. 1) with Sam McNerney on Richard Thaler's Misbehaving Blog
Grading the Choice Architecture of Presidential Candidates' Donor Pages (Pt. 2) with Sam McNerney on Richard Thaler's Misbehaving Blog



Online Experimentation at Scale: How Bayesian Statistics Solves Common Problems when Analyzing Large Samples at Jheronimus Academy of Data Science's CLLQM Series (Upcoming March 15th)


Experimental Methodology as Philosophical Methodology at Arizona State University 2017 Graduate Philosophy Conference


Why Our Customers' Brains Fail and How to Design For It at Service Design Global Conference


Applied Behavioral Economics for IA & UX at IA Summit
Applied Behavioral Economics for Startups at Phoenix Startup Week


Applied Cognitive Science Framework for Interaction Design at IxDA Phoenix
How Our Brains Fail Us (And How To Design For It) at Phoenix Design Week - Content Strategy


Gamification at IxDA Phoenix


Designing for Persuasion at PechaKucha Tampa Bay


UX Design And The Mind (UX Design + Persuasion) at Phoenix Design Week


Introduction to SQL Server Service Broker for Distributed Messaging at Desert Code Camp


2013 Facebook Studio Nominee
Project: Congressman Ed Pastor 2012 Re-election Campaign
Company: Qualia
Role: Gamification and Behavior Change Strategist

AMA 2010 Spectrum Award
Silver Summit International Award
Project: Red Bull Stratos
Company: Terralever
Role: Information Architect/UX Designer

2009 Bronze Addy
Mi6 Silver (Outstanding Overall Marketing Campaign)
Mi6 Bronze (Most Effective Viral Marketing/Promotion)
Project: Ubisoft Just Dance for Wii
Company: Nomadic
Role: User Experience Designer